Mining animation derivatives, 100 billion business opportunities, March Shanghai Expo will be hot

On March 9-11, 2017, the first “Shanghai International Animation Derivatives Expo” (referred to as “Shanghai Man Expo”), which is dedicated to building China's genuine animation derivative trading platform, will be held at Shanghai New International Expo Center. It is understood that the exhibition area of this exhibition will reach 12000m2. At that time, more than 300 international famous animation brands and nearly one hundred animation derivative companies will be exhibited at home and abroad. Special animation hand-held exhibition area, animation toy exhibition area, animation and costume exhibition area, animation will be set up. The food exhibition area, animation and stationery exhibition area, animation and beauty exhibition area, animation and household goods exhibition area, animation 3C product exhibition area, animation book exhibition area, and animation IP authorized exhibition area are the top ten exhibition areas, aiming to provide a one-stop service for the expansion of animation derivative channels.

In recent years, with the booming development of China's pan-entertainment culture industry, the pan-entertainment derivatives industry has been well received by the market, and IP, such as movies, games and animation, is gaining a unique advantage for the development of derivatives. China's current animation industry market has a gap of 80 billion yuan, and the annual output value of animation derivatives will rapidly increase to more than 100 billion yuan. It can be seen that animation derivatives have become a new blue ocean in China's cultural industry.

Today, animation derivatives are not monotonous and pale. They are even beginning to permeate the daily life of the public, from stationery toys to home clothing, to computer digital and automobile home decoration. . Cartoon image goods can be seen everywhere, stimulating people's desire to buy. At the same time, various pirated animation derivatives are flooding the domestic exhibition sites. Under this background, “Shanghai Manbo” came into being on the basis of the four-year precipitation of Shenzhen International IP Licensing Exhibition, which is the first in China. Focusing on the official animation derivative trading and animation IP licensing Expo, “Shanghai Man Expo” will focus on the advantages of industry resources and provide a wider platform and promotion channels for animation and derivatives companies. On the other hand, we will rely on the resources of large-scale channel buyers accumulated over the years to integrate the channel resources of related exhibitions, and invite department stores, supermarkets, e-commerce, wholesalers, distributors, retailers and more than 800 exhibition organizers across the country. Purchasing, strongly promoted derivatives companies to explore the business opportunities of animation derivatives.

It is worth noting that the animation and animation products industry chain in China is still in a state of fragmentation. The animation and derivative products industry is in the ascendant. There is an urgent need for an animation derivative transaction, channel docking and industry chain cooperation to complement the entire animation derivative industry. Industry exchanges in the industry chain. To this end, the “2017 Shanghai International Animation Derivatives Industry Summit Forum” specially designed by the organizing committee aims to aggregate the outstanding strengths of the industry, explore the status quo, trends, opportunities and development paths of omni-channel marketing for animation derivative enterprises, and deepen domestic and international The cooperation and exchange of animation derivative industries will jointly promote the development of China's animation derivative industry.

In addition, the 10th Animation IP Licensing Fair for the integration of animation IP and traditional entities will be presented as a major section of the Shanghai Man Expo. “The 5th Animation Derivatives Important events such as “Design Seminar”, “2017 Animation Derivatives New Product Launch” and “2017 Animation Derivatives Channel Merchants Conference” will also be launched during the exhibition.

As the first exhibition of domestic licensed derivative products, “Shanghai Man Expo” will leverage the resources of Shanghai Toys and Maternal and Child Products Exhibition, Shanghai International Preschool Exhibition, China Home Appliances Exhibition and Asia 3D Printing Exhibition. Product companies directly share the cross-border buyer resources brought by the four major exhibitions during the same period.

Under the background of China's animation derivative market with 100 billion business opportunities, this exhibition will be based on industry trends and deepen the resources of the industry. On the one hand, it will help derivatives companies to expand sales channels, seize the domestic market and open up new markets. On the other hand, it will promote animation derivative. Cross-border procurement transactions in the supply chain to create the most professional, most influential and more popular industry event in China.